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エリアマーケティング 

地域性に対応のマーケティングを考える
今国会会期末の「6月1日解散,7月10日衆参同日選挙」との説が出ている。野党の共闘態勢が整わないうちにダブル選に持ち込むことで,自民が圧勝する狙いという。だが,今月24日の宜野湾市長選,4月の衆院北海道5区補選で自民が連敗ともなれば,れば,ダブル選は難しくなる。

今回はただの補選ではない。“オール野党”で圧勝し、参院選に弾みをつけ、安倍首相を引きずり降ろす大チャンスでもある。

「辺野古移設に反対する沖縄県の翁長知事側が宜野湾市長選に勝利しても,安倍内閣は『地方選と国政は違う』との言い訳が通じる。だが,北海道5区補選で敗北すれば政権へのダメージは計り知れない。ダブル選で圧勝との目論見は風前の灯火となりかねない。

he first will be the mayoral election for Ginowan, Okinawa Prefecture, where ballots will be cast and counted on Jan. 24.
首相がリストした3つの鍵となる選挙のうち、最初は宜野湾(沖縄県)のための市長選挙です、そこで、投票は1月24日に投じられて、数えられます。



The city hosts the U.S. Marine Corps’ Futenma Air Station, and the city’s mayoral election will be a “proxy war.” That is because the government and the ruling parties, working to relocate the air base to the Henoko district in Nago, Okinawa Prefecture, are supporting the incumbent, while Okinawa Gov. Takeshi Onaga and others opposed to the relocation are backing the challenger who is a newcomer.


Meanwhile, incumbent Mayor Atsushi Sakima, who is in favor of relocating the air base as soon as possible, has refrained from mentioning any particular relocation site for the base. Former prefectural government official Keiichiro Shimura, who receives the full backing of Onaga and his allies, is thinking of campaigning against relocation to Henoko. The outcome of the Ginowan mayoral race, along with that of the election for the prefectural assembly members expected to be held in June, could end up having an impact on the relocation of the base.
                                            source:Japan News january 18,2016

北海道5区補選

 町村信孝前衆院議長の死去に伴う4月の衆院北海道5区補選で、民主党北海道常任幹事の池田真紀氏(43)が19日、無所属で出馬する。5区補選には町村氏の娘婿で自民党の和田義明氏(44)と共産党の橋本美香氏(45)が立候補を表明している。


北海道5区補選で自民支援…宗男氏“手のひら返し”のウラ
 4月の北海道5区補選。新党大地の鈴木宗男代表が9日、自民党公認候補を支援すると表明し、大混乱になっている。宗男氏の娘・貴子衆院議員は民主党所属。当然、オヤジも民主党候補を支援するとみられていた。
 2017年4月には、宗男氏の公民権停止が満了となる。その時までに道内で影響力を持ち続け、国会議員や知事などいろんな“選択肢”を残しておきたいのではあるまいか。


Eyes are also on the by-election for Hokkaido Constituency No. 5 in the lower house, which will be held in April. The by-election is being held due to the death of Nobutaka Machimura, former speaker of the lower house. The largest opposition Democratic Party of Japan is looking to obtain the support of the Japanese Communist Party and other opposition parties to back Maki Ikeda, executive secretary of the DPJ’s Hokkaido chapter, as an independent candidate.

The intention is to use this as a test run for the possible fielding of united-opposition candidates in the upper house election.

The LDP has named as its official candidate Yoshiaki Wada, husband of Machimura’s second daughter, and the LDP’s coalition partner Komeito has decided to give him its endorsement as well.

It is highly likely that the by-election will turn into a contest between the ruling bloc and the unified opposition parties, and both sides, viewing it as a preliminary contest that will provide an indication of the outcome of the upper house election, seem poised to turn it into an all-out battle.
                                            source:Japan News january 18,2016
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